a vision for every story
Vision
Stories have always helped us make sense of the world—bringing order to chaos and helping us learn, connect, and grow. From ancient hieroglyphics to modern motion graphics, storytelling is a powerful visual art that speaks directly to human emotions. Through images, children learn to speak, artists inspire change.
We believe in the power of visual storytelling to communicate ideas in the most impactful way.
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what
From advertising films to social content
and everything in between,
we produce original content for brands.
Every brand has something to say,
and we’re experts at finding the right
narrative and communicating it
in the most compelling way.
So if TV isn’t where it should be,
we’ll shoot it for SnapChat.
“Only original work can aspire to be memorable”
el-Hey´s Book of TooMuch
Miguel Coimbra
Miguel is film director and executive producer at el-Hey.
He studied design at IADE Lisbon and in 95 joined the advertising world.
In Z. advertising, he wins major awards as art director,
such as the first ever Cannes Gold Lion for Portugal (1997),
and an RTC Grand Prix with a film for Mercedes-Benz.
He then moved on to JWT, TBWA and BBDO, and was awarded at Eurobest,
Clio Awards, Art Directors Club NY, One Show and won a second Cannes Lion.
In 2004, he takes up a new activity as film director at Ministério,
and in 2010 joined Takeiteasy. He enjoys giving a personal point of view to other people’s ideas.
He made dozens of films, including the award-winning documentary “Blood Brothers”
which was selected for some of the most renowned international festivals, such as Clermont-Ferrand.
Always eager for new challenges, he founded el-Hey, where he manages to combine
what he is, publicist and creative, with what he learned to do in his journey,
direct and produce films and content with a strong visual criteria.
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Rita Barbosa
Rita Barbosa film director, video and visual artist and occasionally set designer,
has a degree in Digital Arts, Sound and Image, at the School of Arts of UCP (2002)
and other professional training including Direction of Photography at Maine Media Workshops.
As a commercial director she worked with major brands, such as Vodafone, Lidl, Continente,
Luso, Heineken, Compal, Matinal, Médis, Terra Nostra, Planta, Azeite Gallo (Unilever).
Her first short film “Friends after dark”, produced by O Som e a Fúria,
premiered at the 69th Locarno Festival. Her most recent film-performance
“Amigos Imaginários” (2019) was shown at Teatro Rivoli, one of the most prestigious
cultural venues in Portugal and at the Festival Temps D’Images in Lisbon.
She also regularly collaborates in several performance, animation,
music and theatre projects like Tiago Rodrigues’s play “Three fingers below the knee”,
winner of the European Theatre Award – Theatrical Realities.
As a video artist, her experimental videos “Get Bent” (part of the influential PMLJ collection)
and “Pop Fish” were shown at exhibitions and festivals such as the Cartier Foundation,
Impakt and Courtisane.
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Work
Miguel Coimbra
Brand Content
and Experimental
Smeye for Wink (eyebrows)
(!) Craft _Silver Award_Best edit_CCP21
Smeye is a good example of creative content we can make for brands with another type of budgets and needs, nothing to do with classic advertising. The film was made for social media and stores.
Written and directed by Marco Espírito Santo
Longbo X Fred Perry it's a brand content created and directed by Miguel Coimbra and Marco Espírito Santo.
Music and sound design by Mikkel Solnado, from Great Dane.