a vision for every story

Maat / Aberto a todo o tipo de opiniões

Directed by Miguel Coimbra

Continente / Sofisticada

Directed by Rita Barbosa

Izidoro / Fumados com fumo

Directed by Miguel Coimbra

ISEG / Talentos

Directed by Miguel Coimbra

Continente / Discussão

Directed by Rita Barbosa

Smeye / Wink

Directed by Marco Espírito Santo

MyLabel / 5 minutos

Directed by Rita Barbosa

Lidl / Cien / Gémeas

Directed by Miguel Coimbra

Licor Beirão / Cara de whiskey

Directed by Miguel Coimbra

Beautiful Mess

Directed by Rita Barbosa

el-Hey´s vision


Stories have always helped us
make sense of the world.
It’s how we find order and meaning
in chaos and assimilate information.
It’s how we learn, connect and grow.

From hieroglyphics to motiongraphics,
the art of storytelling has always
been a visual one. One that cuts
through straight to the core
of human emotion.

Through images, children learn
to form words, and artists
move people to change the world.
At el-Hey, we believe in the power
of visual storytelling to communicate
ideas in the most effective way.




“Art direction it’s not decoration. It’s part of the narrative,
tone and characterisation. Everytime we´re decorating on set, we´re getting far from doing a good job.”

el-Hey´s book of thoughts







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what we do

From advertising films to social content
and everything in between,
we produce original content for brands.

Every brand has something to say,
and we’re experts at finding the right
narrative and communicating it
in the most compelling way.
So if TV isn’t where it should be,
we’ll shoot it for SnapChat.





“Only original work can aspire to be memorable”
el-Hey´s Book of TooMuch

Miguel Coimbra

Miguel Coimbra

Miguel is film director and executive producer at el-Hey.
He studied design at IADE Lisbon and in 95 joined the advertising world.
In Z. advertising, he wins major awards as art director,
such as the first ever Cannes Gold Lion for Portugal (1997),
and an RTC Grand Prix with a film for Mercedes-Benz.
He then moved on to JWT, TBWA and BBDO, and was awarded at Eurobest,
Clio Awards, Art Directors Club NY, One Show and won a second Cannes Lion.

In 2004, he takes up a new activity as film director at Ministério,
and in 2010 joined Takeiteasy. He enjoys giving a personal point of view to other people’s ideas.
He made dozens of films, including the award-winning documentary “Blood Brothers”
which was selected for some of the most renowned international festivals, such as Clermont-Ferrand.

Always eager for new challenges, he founded el-Hey, where he manages to combine
what he is, publicist and creative, with what he learned to do in his journey,
direct and produce films and content with a strong visual criteria.

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Rita Barbosa

Rita Barbosa

Rita Barbosa film director, video and visual artist and occasionally set designer,
has a degree in Digital Arts, Sound and Image, at the School of Arts of UCP (2002)
and other professional training including Direction of Photography at Maine Media Workshops.
As a commercial director she worked with major brands, such as Vodafone, Lidl, Continente,
Luso, Heineken, Compal, Matinal, Médis, Terra Nostra, Planta, Azeite Gallo (Unilever).

Her first short film “Friends after dark”, produced by O Som e a Fúria,
premiered at the 69th Locarno Festival. Her most recent film-performance
“Amigos Imaginários” (2019) was shown at Teatro Rivoli, one of the most prestigious
cultural venues in Portugal and at the Festival Temps D’Images in Lisbon.
She also regularly collaborates in several performance, animation,
music and theatre projects like Tiago Rodrigues’s play “Three fingers below the knee”,
winner of the European Theatre Award – Theatrical Realities.
As a video artist, her experimental videos “Get Bent” (part of the influential PMLJ collection)
and “Pop Fish” were shown at exhibitions and festivals such as the Cartier Foundation,
Impakt and Courtisane.
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Work
Miguel Coimbra

Smoked with smoke
Izidoro

Open to all opinions
Maat

Talents / ISEG

 

Confession
for Moche

Like
for Moche

whiskey face
for Licor Beirão

The comeback
for Nos

Stunt family
for Bonanza

Union
for Vodafone

Gingerbread
for Ikea

The campaign that never happened
for Frize

Riot
for RTP

Entregas expresso
EMS

Work
Rita Barbosa

Sophisticated
Continente

New ways of thinking
for Médis health care

Girlfriends
for Planta

Questions
for Milaneza

Valentine´s day
for Vodafone

National production
for Continente

5 minutes
for My Label

Brand Content
and Experimental

Smeye for Wink (eyebrows)

(!) Craft _Silver Award_Best edit_CCP21
Smeye is a good example of creative content we can make for brands with another type of budgets and needs, nothing to do with classic advertising. The film was made for social media and stores.
Written and directed by Marco Espírito Santo

 

Thinking it
For This is Pacifica

Longbo X Fred Perry it's a brand content created and directed by Miguel Coimbra and Marco Espírito Santo.
Music and sound design by Mikkel Solnado, from Great Dane.

Vision
For Moda Lisboa